Wednesday, April 22, 2009

Celebrating Earth Day

Regular readers will know how I love crisps, especially Walkers Quavers, but will also know that the packaging can't be recycled or composted easily. So in honour of Earth Day, I'm giving them up for a whole week, while I share some great news about the future of crisp packaging, or chip packaging, as they say in the US.

The following video reveals what FritoLay, an American crisp company, has promised for next year's Earth Day for their Sunchips brand. Interestingly, FritoLay has some connection with the UK Walkers company through the Pepsi empire.

I can't help wondering whether I will soon be able to eat Quavers and still keep my rubbish nice and slim. If so, my only worry will be my own diet rather than that of my bin. Now that's reminded me, my other Earth Day promise is to get on my bike....that'll certainly help!



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