The Rubbish Diet Challenge 2012 - And you're invited!

Next Monday on 23rd Jan, I am launching the Rubbish Diet Challenge 2012.

And I am inviting you to take part, along with your friends and family and even colleagues at work.

Your mission will be to find ways of slimming your rubbish bin and you will have 8 weeks to do it.  In the final week, if you want to push the limits and create a name for yourself, there's even the chance to attempt a Zero Waste Week.

Rubbish and waste management is still a huge problem in the UK and even though recycling targets and are being increased and often met by local authorities, we still have a long way to go in tackling the wider issue of waste reduction.

I believe that people power is a key component to tackling the country's waste problem.

The Rubbish Diet Challenge aims to empower average households everywhere to do something positive about waste reduction at home or at work, even if it's just taking the opportunity to learn that little bit more about local recycling, tackling food waste or encouraging your council or community to introduce a new recycling bank.

During the next 8 weeks I want to take you on a journey of discovery, and I know I'm going to learn a whole of host of new things myself.

And just with any other diet, there will be regular weigh-ins, starting on Monday, when I will be introducing some of the families, whom I will be personally mentoring over the course of the next couple of months.

But this will not be formulaic. I have no idea of the outcomes, which I confess makes me slightly nervous. At the moment I don't know much about their rubbish, or how low they will go, but I look forward to finding out more as we investigate different lifestyles and recycling issues from all around Suffolk, London, Lincolnshire, Buckinghamshire and even New York City.

So if you want to join in and be part of the conversation, come back on Monday and find out more. In the meantime, if you want to know more about the challenge itself and see what's going to be coming up week-by-week, take a look at the Rubbish Diet Challenge page on this blog, which features links to an online guide to the next eight weeks.

So are you up for it?

I hope so!

And if you want to join in the conversation on Twitter too, tweet @KarenCannard. sharing your results, questions and thoughts, using the hashtag #TheRubbishDiet

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Background info: The Rubbish Diet Challenge is based on my own experience of taking my local council's Zero Waste Week challenge in 2008.  As a result, our family's household waste reduced from almost a full wheelie bin's worth of rubbish per fortnight to what now is on average one carrier bag's worth per month.  Since then, The Rubbish Diet has been featured in all sorts of places including BBC Radio 4's Woman's Hour and C4 Dispatches  It also inspired a national Zero Waste Week, which is the creation of Mrs Green over at My Zero Waste.

Disclaimer: If you're looking for picture of a perfectly empty bin, or an all-singing-dancing industry expert, I am not that kind of girl.  I'm simply an average woman, who still battles against her own family's rubbish habits, but who happens to know how to deal with it and has a passion for tickling people into wanting to find out more about theirs.  But I do confess to being a geeky waste groupie and poking my nose into the world of new technologies, meddling with my local council and talking rubbish at conferences.

For more info email: karen[at]therubbishdiet[dot]co.[dot]uk