Zero Waste greetings from California

So here I am, thousands of miles away from home, following in the footsteps of Jeremy Irons and his recent movie Trashed.  Except, I've not ended up in Hollywood.  I'm somewhere far more exciting! Yep, as part of this year's international Zero Waste conference, I'm 'on location' in San Francisco, visiting Recycle Central, which was featured in the documentary, and exploring how the city and county of San Francisco is so advanced in its journey towards Zero Waste.

And that trash truck that you see there, is one of the few that can be seen heading for landfill, taking less than 5% of waste from Recology's recycling MuRF/Recycling Depot, after the paper, plastic, cardboard and cans have been baled for processing.   Overall, thanks to its well-streamed organics and recycling facilities, San Francisco's diversion rate from landfill is 80%, not only placing it high on the Zero Waste league table, but well on its way to its goal of 100% Zero Waste by 2020.

And that's Zero Waste to landfill or incineration!

Now that's a very high ambition indeed and gives many of the best Zero Waste goals of even the UK a run for their money,  but judging by what I've seen on my first day, I would bet my bottom dollar (see how I threw in that local colloquialism there) that San Francisco is going to achieve it, or at least get pretty damn close.

And this stems from the fundamental belief that the rubbish generated by San Francisco's visitors, businesses and residents is too valuable to bury or burn and has much higher economic, social and environmental value being reused or recycled as a resource.   Consequently, San Francisco's municipal Environment Department and business community have overcome many of the perceived barriers and hurdles, working together to introduce alternative solutions that benefit their zero waste agenda and its local community.

As we drove away from Recycle Central yesterday, these solutions were pretty easy to spot, with the piles of demolition rubble that now has to be processed for construction reuse instead of being buried in landfill.  Further afield, but close to the city, organics (including all forms of food waste) are also diverted out of the landfill thanks to composting and AD facilities, creating a product that is now highly in demand by local vineyards, farms and recreation facilities.

But to achieve this, high levels of participation are needed and during our tour around the very popular Fisherman's Wharf, it became clear how re-education, attitudes and the right financial leverage tools are helping to realise San Francisco's Zero Waste culture, especially within the business sector.

Take Scoma's Fish Restaurant for instance.  According to one of its executive chef's Kelly, who gave us a behind-the-scenes tour, it now diverts 97% of its waste from landfill, saving an estimated $1100 per month. 

Scoma's is one the top 20 grossing restaurants in the United States, with 170 staff on its books, serving up to 2000 people a day.  Its corporate philosophy is heavily linked to sustainability and embraced by its staff and thanks to the supporting waste collection infrastructure, diverting restaurant waste from landfill has become very easy.

As Kelly says "it's not hard, it's just using a different coloured garbage can".

But businesses in Fisherman's Wharf don't just stop at recycling goals.  There are some great examples of waste prevention too, and one of these is the lead being shown by fish supplier Two X Sea, which has redesigned their distribution packaging from disposable cardboard boxes to reusable hotel pans.

Owner Kenny Belov took us through how his company's one off investment of $8,000 in the streamlined reusable system, which integrates with the storage facilities of his customers, not only saves his company huge amounts of money from being wasted through disposable packaging, but it also saves his customers time and cash too as they don't need to process or repackage the fish at the other end.

While all this is happening 'behind-the-scenes' in Fisherman's Wharf, there is also more visible change on the streets too.

Our guide for the day, Lisa Lukacs, a Zero Waste consultant who's working closely with the wharf, demonstrated how the port authorities are changing their management of recycling through the application of the Big Belly solar recycling bins on Pier 45.

With facilities for passers-by to fully separate compostables and recycling, the system also has a solar-powered compacting system to manage the residual trash, alerting the authorities electronically when it's ready to be emptied.  With a leasing agreement of $230 per month, this method has already demonstrated a reduction in labour costs associated with emptying regular bins.

The day's tour ended with a presentation from San Francisco's municipal environment department, which addressed a whole range of topics from the 10c single use bag charge, the significance of the food hierarchy in diverting usable food to the San Francisco food banks and the promotion of home composting.  Also covered were the success of the Green Apartment programme as well as links to schools.

As the county progresses further down the path towards zero waste, there will now be a focus on extended producer responsibility, including redesigning waste out of the system and greater financial contributions for disposal.

You can find more about department's Zero Waste programme here at www.sfenvironment.org.

Of course, a day of introductions to San Francisco's Zero Waste initiatives wouldn't have been complete without a screening of Trashed at the Aquarium of the Bay, which is itself closely connected to the ZW goals.  The avid applause and whoop-whoops from the audience at seeing the achievements of San Francisco featured in the documentary were entirely appropriate, enjoyable and very well deserved.

It was inspiring enough to have seen these examples from afar as an audience member in the UK, but to have witnessed them in person has been even more of an eye-opener to the opportunities that are available to work towards zero waste efficiently and effectively.

There are great lessons to be learned from San Francisco and over the next few days week, I hope to find out more as well as discover news of what's happening from across the world at the zero waste conference that is bringing together experts from countries that include the US, Sweden, Italy, Wales, Brazil, Columbia, India, Bhutan, the Philippines, Italy, Canada and Australia.

It will be a real privilege to find out about some of the best practice from across the world and also share my experience of The Rubbish Diet with them too.  My thanks go to the Zero Waste Alliance UK and Zero Waste International Alliance for providing me with this fantastic opportunity.

More news will be shared soon.

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Trashed! An evening in London with Jeremy Irons.

Jeremy Irons and producer Candida Brady 

introducing Trashed at London's Raindance Festival

My passion for waste reduction has taken me to many places, but Saturday was the first time it's ever landed me in a movie premiere in the heart of London.

But you can forget the red carpet on this occasion, even if the leading man was Jeremy Irons. For Saturday's movie was not some glitzy affair in Leicester Square,but an independent documentary, being screened as part of an independent film festival.

Trashed, featuring Jeremy Irons and produced by Blenheim Films, takes us on a journey around the world highlighting the issues with how our waste is managed.  It begins with the sobering sight of a rubbish dump on the coastline of Lebanon, discussing the effects of the pollutants from physical trash and leachate that spill into the Mediterranean, a serious international environmental problem.

Closer to home, the portrayal of dioxins from toxic waste sites and incinerators renders the UK's experience just as harsh viewing.  In one of the few countries in the world where waste management is so tightly controlled and where we have some of the best technology available, it is shocking to hear that even a modern incinerator in Scotland has breached emissions limits 172 times.  And that's only since 2009.

Thanks to the effects of emissions and leacheate, even if they appear to be tightly controlled, there seems to be very little escape from the consequences of burying or burning our rubbish.

And sadly, the images of villagers in a developing country throwing their rubbish into the river behind their homes, drinking water from that river, washing in it and eating the fish that they had caught from it, suddenly felt like a microcosm of the wider world within which we live.

 
It's truthful to say that Trashed, with its evidence of the amount of chemicals reaching our food chain, is very depressing viewing, not to mention the shocking images of fish and mammals that are physically injured by the debris floating in the sea.

To add a few figures to this, oceanographer Charles Moore highlights that there is now six times more plastic in the ocean than zooplankton, which form the very basis of the food chain.  And it's not the physical plastic that we can see that should only concern us, but more worryingly the material that we can't, i.e. the stuff that's so small it's easily absorbed, suppressing immune systems, hormones and reproductive systems.

With examples of whales being now so heavily contaminated that many can no longer reproduce, the documentary makers refer to the analogy of the canaries in a coal mine, a worrying prediction that what currently affects these mammals, will in the course of a few generations affect us.

I don't think any of us like to face harsh news like this, especially if we don't have the scientific background to make judgments for ourselves.  We can always believe that it is someone else's problem or that it doesn't matter to us, because we don't witness it or we won't be around to experience the sorry consequences. The problem may be seen as being too great for us to handle anyway. And the result? We just go about our everyday business, pushing it into the back of our minds, continuing life as normal.

But personally, even with the hard-to-swallow science, my own ignorance and how insignificant my own contribution is in this global picture, I welcome documentaries like Trashed.

It is better to know what we are up against, so we can mobilise human intelligence to more widely monitor, reinvent, better legislate, engineer solutions and develop new economies that reverse such trends, as well as place political pressure on those who have the power to influence international development.

Trashed gives a taster of some of the efforts that are already taking place to better manage, at the very least, Western approaches towards waste, including the San Francisco Zero Waste programme, where it is a legal requirement for every resident and visitor to participate in the recycling initiatives.  The documentary also featured a new approach to modern retail such as that promoted by Catherine Conway and her shop Unpackaged in London.  Even without such frameworks and facilities, Rachelle Strauss of MyZeroWaste.com demonstrated to Jeremy Irons, how as an individual we can take better care in choosing what we buy and vote with our wallets.

So rather than hide from this harsh tale, I would much prefer we stared it straight in the eye and committed to taking some form of action, whether it's through changing our shopping choices, recycling efforts or participating in a spot of activism.

So next time you hear that it's better to burn or bury our rubbish than fight for well managed and resourceful zero waste solutions, I'd like you to think of Trashed.  But don't take my word for it, watch the trailer.


Jeremy Irons not only makes such a powerful storyteller but having witnessed the issues first-hand, he believes that with the right support and backing from consumers, industry and governments the situation is indeed curable.

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Trashed is being screened as part of London's indie film festival Raindance,and has been nominated for the Best Documentary Award.  It is being shown again, on Tuesday 2nd October at 3pm.  Another waste related film, being screened on Saturday 6th October, is the 10 minute short, Emptys.

If you are new to the idea of Zero Waste and want to know more about action that's being taken in the UK, follow www.myzerowaste.com and the Zero Waste Alliance UK (of which I am a trustee) for further news.

Beyond our bins: An inside peek at the UK's largest waste exhibition 'RWM with CIWM'

Having delivered a presentation last year at the country's largest waste management exhibition, I was keen to revisit RWM with CIWM and have a decent peek at what's really happening beyond our bins.

It looks like I wasn't the only one!.

The star attraction was not quite the latest wheelie bin that teleports your waste to the nearest recycling centre, but the rather marvellous Professor Brian Cox, who, thinking about it, could surely one day make that kind of magic happen.

He was, unsurprisingly, a teeny bit popular, so I tried another route in...

...but for want of a pair of stilts and an invisibility cloak, I failed, like a balloon that had popped too soon!

So very near to the particle recycling party, but yet so far.

And sadly very much out of earshot.

Thankfully, with the industry press fairy godmothers at the helm, I can still share the words of the prof, who not only teased the audience of waste professionals with the concept of space disposal, but on a serious note, reasserted that the Earth's resources are rare and must be protected.

But, I must confess I didn't trek all the way to Birmingham's NEC, just to see the professor.  I wanted to get a picture of how the waste industry is planning to helping householders and businesses waste less.  I soon got the impression that despite there still being many hurdles, those involved in the waste stream are ready to face these challenges, hurl themselves forward and keep improving targets.

Of course, the issue of targets is an interesting one and I was intrigued to discover what a panel of thought-leaders from the industry felt about the realities of Zero Waste.

Featuring senior representatives from APSRG, CIWM, WRAP and SLR Consulting, the message came over quite clearly that the view of panellists was that we will never quite reach 'zero waste to landfill'.

However, it was also discussed that great strides towards a zero waste economy are actually possible and regardless of never being able to hit zero, the benefits along the route are really worth the journey.

Maybe it is the optimist in me, but I would like to think that the members of the panel were all holding onto a secret hope that even though they said we'll never hit the magic zero, we will one day reach the rather cheeky figure of a 99.99% waste reduction rate. Okay, maybe I'm a tad extreme, perhaps for now I'll settle happily at 98%.

After all, this is the same panel which acknowledged that in 1980 the industry didn't even aspire to a 5% recycling rate and would have laughed at targets as high as 50%, a figure that in many areas is currently being met.

Another 32 years of innovation and rethinking will present a different picture, I am sure of it.

The industry already speaks of waste as now being a matter of logistics, with businesses such as Stobart  taking an interest.  It also acknowledges how it needs to be better at communicating the opportunities of designing out waste with designers and manufacturers, a process that really it shouldn't fear.  Better product design will bring better recyclate, which can be more easily streamed, fetching greater financial value in a properly managed circular economy. 

Elsewhere, we are also seeing stronger partnerships between recycling companies and manufacturers, such as Coca-Cola's joint venture with Eco Plastics.  From the retail perspective, Sainsbury's is seeking to work with local authorities to roll-out better recycling facilities at the company's stores, which will include mixed plastics recycling as well as banks for small electricals.  As for local authorities, those in charge of Household Waste Recycling Centres are increasingly seeking partners in the third sector to help push reuse, as illustrated by this recent example from Buckinghamshire

As for kerbside innovations it's great to see that developments in wheelie bin design, as well as collection vehicles, can now enable easy and smarter recycling opportunities, which offer better quality recyclables for the end markets.

However, for the industry to maximise its efficiency, it is also in the area of consumer education, where the waste sector needs to urgently innovate.

We can aspire to having the best recycling facilities in the world, yet if the materials needed to support that zero waste economy still end up in landfill or incinerators, the industry might as well pop on its slippers and smoking jacket and spend the next few decades staring into the flames of the comparatively unimaginative energy from waste.

The waste reduction and recycling messages must not just continue as they, they must be stronger and more innovative to capture the imaginations and support of a greater public, to inspire individuals and organisations to increase participation.

Independent businesses need to better understand the process of diverting their landfill waste to a recycling service, which many currently see only as a fincancial burden rather than the economic incentive that diversion offers.  And community leaders, should be encouraged to create zero waste plans that support their local areas, through recycling incentives and third-sector benefits.

Wherever EfW facilities exist, recycling messages need to be stronger still, and yes, I do recognise the irony.

There are so many fantastic innovations taking place that the waste sector has a huge story to tell.  Yet, the headlines which hit the mass media are normally those that knock the recycling process, leaving local authorities to work harder at the 'Reduce, Reuse, Recycle' message to battle the bad news stories.

It is encouraging to hear that industry journalists, such as the strong editorial team at MRW, are now forging closer links with the national media to help bring, into the public arena, news that would have once remained solely in the sector.

For it is the national media that has a key role to play in helping to change our behaviour.  As well as the "how to" advice that comes from local authorities and the Recycle Week campaigns organised by WRAP, we also need innovative features to entertain magazine & newspaper readers, TV viewers and social-media users.

Features that close in on exciting technologies, quirky recycled products, popular economics and science, or even delving into the odd celebrity bin!  It really is time for the sector to find its place in modern and popular culture.

Just imagine if someone like Clare Balding got uber-excited about waste reduction and let the cameras follow her rubbish, recycling rates would probably double by December, and if she did a double-act with Prof Brian Cox, we'd be hitting zero waste by the end of the decade.

Now there's an idea.

I rather like that.

I'll bear that in mind as I wander back to my washing-up!


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For an excellent industry overview of the highlights of the RWM with CIWM, visit Edie Waste and LetsRecycle.

Did you hear that I went to THE OLYMPICS? You have now!

There are very few moments when this blogger is speechless, but as I'm sat here watching the Olympics on TV, all I want to do is cry with happiness and  pride over the achievements of our athletes.  Since the opening ceremony last Friday, there has been so much to celebrate.

And yesterday evening I was there, in the Olympic Stadium on 'Super Saturday', where I witnessed one of the greatest sporting events in history, the night that Jessica Ennis, Greg Rutherford and Mo Farah all achieved gold medals for Great Britain, helping to celebrate the most successful day in British athletics for over 100 years.

My husband and I were guests of London 2012 sponsors Coca-Cola, a thank-you gift for launching and judging the recent Sustainable Games blogging competition, the results of which I was pleased to announce on the company's website a couple of weeks ago.

Along with our corporate hosts, we were accompanied by competition winner Lucy along with winner-in-reserve, Laura, who received the news of her ticket as a last-minute surprise, when one of the other finalists had to pull out at short notice. Here we are, in high-spirits with our men-folk, in the stadium taking in the excitement of the athletics!

As well as the once-in-a-lifetime chance to watch some amazing sport, it presented a great opportunity to finally witness the background recycling infrastructure that Coca-Cola has helped to create, including the fabulous bins about which I've waxed lyrical for what now feels like months!  As we waited to go into the stadium, I couldn't resist the chance to familiarise myself properly with these colourful beauties, which are there to help visitors easily pre-sort paper, plastic packaging, food waste - and even ponchos - from non-recyclable materials.

And to make it even easier for Olympic supporters to work out which receptacle to use, and to minimise contamination levels, the packaging was colour-coded to show its intended destination.

But as I think back to the atmosphere in the Olympic Stadium last night, I don't want to just talk about rubbish!

Goodness no! And I know many of you will now fall off your chairs to such news, but surely you won't be that surprised!  This was the Olympics and no way was I going to hang around the bins all evening!

All I really want to do now, is what I have been doing all day, and that's to relive the astounding evening that resulted in athletes' dreams being turned into a reality.

An amazing evening that distinctly made British sports history!

And the evening when I realised that I was most definitely one of the luckiest women alive.

I have had many exhilarating moments since I started The Rubbish Diet, and last night's Thank You present was most definitely the highlight of my time as a blogger.  Frankly, it's going to be a tough one to beat!

The atmosphere in the stadium was electric and highly charged wth emotion.

And sat in the thirteenth row, just behind the discus net, I could no longer hold back the tears of overwhelm and national pride as I watched Jessica Ennis complete the 800m stage of her gold medal Heptathlon.

With every stride she took, she was met by the tremendous cheer from thousands of spectators who knew the gold medal was already hers, a cheer that simply grew louder and louder as she closed in on the finishing line.

It was one of the greatest moments in sporting history, which left me feeling very humble at such amazing talent, yet proud to be amongst the 80,000 spectators that witnessed such an achievement, a victorious feeling for the athletes and country.

And the night just got better, with the news that Greg Rutherford had achieved another gold for Team GB in the Long Jump. The music and cheer just kept the beat of Olympic success pulsing throughout the stadium.

That pulse then became faster and faster as we watched Mo Farah put his strength and stamina to the test in the 10,000 metres!

With only three laps to go the commentator urged us to build the cheer and shout for Mo, but we didn't need encouraging at all.

We were already on our feet, waving the flags to the sound of  tremendous roars of support, straining our necks to watch the progress on the large screens when the leading athletes were out of our range of sight and applauding with all our might as Mo Farah sped towards the finishing line!

And forgive me as the tears roll down my cheeks again at that all encompassing memory of being in the right place at the right time to celebrate yet another proud moment for one of Great Britain's athletes, achieving his dream and making another moment of Olympic history!

When I first entered the Olympic Park yesterday, I could not even have guessed at the excitement that would come and the feelings of pride, hope and cheer of simply being there!

London 2012, Team GB and sponsors Coca-Cola have created an amazing experience that is really out of this world.  Every element of yesterday's sporting extravaganza went like clockwork, from the efforts of the athletes, the helpfulness and humour of the Gamesmaker volunteers and the organisation of London's transport facilities.

And the international spirit was alive and kicking too, as illustrated by this group of Belgian supporters who distracted me to record a message of support for one of their own athletes, a hockey player... delivered in French, to tell him he was king of his sport! 

 

Well, I hope that's what the message said and that they didn't take advantage of my good humour....!  Despite their wigs, they look innocent enough...er... don't they?  Then again, those cheeky smiles may prove otherwise and somewhere on YouTube there could now be a bizarre video of me repeating a potential Belgian double-entendre in my very best Anglo-French accent!

The photo of these strangers typified the atmosphere yesterday, with smiling faces everywhere I turned.

But the photograph that I love the best, is this one, which demonstrates that  it’s not just my geeky interest that prevails when it comes to recycling, it’s rather the olympic spirit of other visitors that were putting the facilities to good use. And this chap was such a good sport for letting me take this picture!

I hope LOCOG achieves its aims of processing at least 70% of its waste through recycling, composting and reuse. Through streamlining its packaging, material choices and provision of the relevant recycling processes Coca-Cola has set some solid foundations that can be replicated elsewhere. As soon as the waste data streams are available, I can’t wait to find out the relevant statistics.

But most of all, at this moment in time, I’m looking forward to more fabulous outcomes from the wonderful athletes and enjoying such great memories for many decades to come.

To witness Jessica Ennis receive her gold medal last night was a tremendous experience that I will never ever forget, and it can only be matched by watching the victory ceremonies for Greg Rutherford and Mo Farah on TV tonight and reliving the events of last night as I typed up this blogpost.

If there is one thing that I took from the experience, it is the appreciation that nurturing a passion, talent and an individual's determination with the right amount of support, coaching and direction, it really is possible to achieve something incredible.

As a mother whose real passion is to create a foundation that helps her children to achieve their own dreams, whatever they may be, it is already evident that the London 2012 Olympics will inspire them in many ways.

And as a 'rubbish blogger', I am now more determined than ever to aim as high as my own abilities will stretch, to encourage more goal-enthused innovators to push towards that ultimate goal of zero waste.

The tears of emotion have stopped now, temporarily.

And as for being speechless, I think I'm now over that!

Clearly!

Good luck Team GB for the rest of the Games!

I know I will remember London 2012 for many decades to come!

Bloggers! Win tickets to the Olympic Games with Coca-Cola

Examples of Coca-Cola's colour-coded recycling bins designed for London 2012

I hope all you bloggers with some waste-busting credentials out there have got your fingertips at the ready, because today's news is that I'm judging a fantastic competition that's promoted by Coca-Cola as part of its Olympic Games Sustainability Challenge and which is inviting YOU to talk about my favourite topic.

REDUCING WASTE!

And the prize on offer is an exciting package featuring two tickets to the Olympic Games for 4th August, as well as travel and accommodation, all of which are provided by Coca-Cola as as an Olympic sponsor.


All you have to do is publish a blogpost about easy ways in which you are reducing waste in your household and link it to the competition blogpost at the Coca-Cola Website. 

I would love you to take part and share some inspirational and entertaining snippets of how you juggle your waste at home  - and seriously, I wouldn't be surprised if some of the entries did actually feature some snazzy juggling action.

For more information about the competition, go straight over to my blogpost at their website, and follow the instructions there. I've included lots of ideas about ways in which you can take part.

But remember, to be in with a chance of winning, make sure you enter by the closing date which is midnight Friday 13th July.

And with any luck, if you're one of the winners, I will see you there.

I won't be difficult to spot, I'll be the one snapping photos of the colour-coded recycling bins as well as some of the other examples of waste reduction featured around the Olympic Park.  I may even drag along Shedwyn, my roving reporter from last summer's 1000 bins campaign. After all, it's right up her street.

Until then, good luck to all who enter. I can't wait to visit your blogs and be inspired by your talent.

Now, get ye gone from here and go over there instead.

http://CokeURL.com/karen

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Disclaimer: I will not be paid by Coca-Cola for launching, promoting and judging the Olympic Games Sustainability Challenge. However, I have been invited to attend the London 2012 Olympic Games along with some of the competition winners and a Coca-Cola representative as a thank you for working with them.

To achieve Zero Waste, we MUST keep focusing on the target

The future of waste is something that's been on my mind lately, not least because tomorrow I will be attending my first board of trustees meeting of the Zero Waste Alliance UK.  I've also got several exciting projects coming up over the next few weeks, which will highlight how our culture is changing.

My mind goes back to 2008, when I volunteered to take part in my first Zero Waste Week challenge. Despite my enthusiasm, I thought I must have had a screw loose for trying it.  I worried that people would think I was a weirdo and as for the reducing waste so drastically, I didn't think it was possible. 

But the results of the challenge showed otherwise and, at the time, shocked me.

I realise now that my pre-challenge assumptions were based on limiting judgements, lack of knowledge and embedded habits, as well as expectations that fitted well within my comfort zone.  Consequently, when I first signed up for the challenge, I confessed to the council that the best I could commit to during Zero Waste Week would be a carrier bag's worth of rubbish.  It was a comfortable target.  With such a busy family lifestyle, it felt far more realistic than producing an empty bin. And to be honest, knowing how much rubbish we threw away before that, I knew I'd be happy and proud to declare such an achievement.

But this declaration was 8 weeks before the Zero Waste Week.  I was unaware of the discoveries I would make in the coming months, including the recycling solutions that were continually improving, or how I could take control over reducing waste that could not be recycled.  As my knowledge grew during those few weeks, my assumptions changed and so did the horizon of the challenge that lay ahead.

With my limiting judgements being sledge-hammered into oblivion, thanks to my new knowledge, experiences and conviction, I was able to look afresh at the Zero Waste target and the goal looked more easily attainable. That's how during that week in March 2008, we only came to throw out a plaster.  And that's how those who took part in the Rubbish Diet Challenge that I set at the beginning of the year, also came out with fabulous results.

That's the power of the target, no matter whether it's zero waste or any other personal\business goal.
 
And this is why we must keep the focus on zero waste and underpin it with a commitment to learn, innovate and improve the processes and solutions that help us move towards that goal.

Zero waste isn't just about recycling more, it's about not creating that waste in the first place.

Whether you're a designer developing your next product or packaging, a buyer for your own business or a large retail chain, an events manager organising the smallest of events, or a householder who thinks you have nothing at all to do with the waste stream, you can make your own contribution towards a zero waste future whoever you are.

Even if all you do for now is take a proper read of your council's latest leaflet or your company's waste management policy, that is a key step to recharting the future of waste.  As a resident, you may find new services that you never realised existed and begin to recycle more as well as reduce other waste. As a designer or buyer you may discover that the future of your product can only be landfill and decide to design-out that waste.  Or if you're organising an event based on plastic cutlery or polystyrene, you may decide to consider alternatives that could help make your event waste free.

By setting yourself a zero waste target now, even if you don't think it is achievable, it will kickstart your interest and your inner innovation.  Then once your learning curve is underway and you become satisfied with your progress, a sustainable zero waste future will become more attainable, and you'll be ready to pounce on any new technologies or services that become available or more easily respond to legislative pressures.

Sometimes, all it takes is a little imagination to want to do things differently and great results can be achieved, such as that shown in the business case study here or illustrated by community based programmes that include WasteWatch's Our Common Place, or the examples demonstrated by individual contributors to MyZeroWaste.

You just need to keep that target in mind, even if it feels like it will take you five years to get there.

So begin now, by setting yourself the target, learn, innovate accordingly, reap the benefits of interim successes and review regularly.

I strongly believe you'll get there, even if you need the genius of scientists\designers to help you or invigorated markets to drive the demand for recycled goods.


As a society,  if we focus on the target, the road to zero waste and closed loop recycling will always remain open and all other diversions will become closed.

Anything else, can only be second best and is less than our future deserves.


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Useful websites to feed your inspiration:

www.wrap.org.uk
www.lovefoodhatewaste.com
www.recyclenow.com
www.wastewatch.org.uk
www.myzerowaste.com
www.feeding5k.org

Nestlé: An 'eggsample' of redesigning Easter packaging

It's that time of year when traditionally the confectionery industry comes under fire.

"Too much plastic," we cry, as we open those boxes that protect the chocolate egg and its other sweet contents, and despite the reduction of packaging in recent years, an article in last week's Guardian, revealed that there are manufacturers, particularly those associated with the luxury end of the market, that are still not doing enough to rid us of the plastic crud that comes with our chocolate egg,

So it was interesting when Nestlé's press team got in touch last week, to see if I fancied checking out their latest packaging. If that saves me the embarrassment of poking about with my magnifying glass amongst the supermarket aisles, how could I decline such an offer.


I've been aware of Nestlé's reduction efforts for the last four years, since my interest in waste began.  However, the company has been redeveloping its packaging since 2006, with the aim of making its entire Easter egg packaging 100% recyclable. During this time, the company has made great inroads into the 3,000 tonnes of Easter packaging waste.  The branded mug range represents the final set of products to be tackled, helping Nestlé achieve its goal and saving 48 tonnes of plastic in the process.

For a consumer with a geeky interest in waste reduction, Nestlé's work in this area has been a really positive step, especially when it comes to plastic, because even now, many local authorities across the UK still do not collect this material for recycling.  By switching to alternative 100% recyclable materials, Nestlé states that it will save 726 tonnes of plastic waste each Easter.

So what has Nestlé done exactly? The key shift has been redesigning its products so that it doesn't have to rely on plastic to protect the egg. Designing out waste at source is one of the first goals of moving to a Zero Waste future. An example can be seen here, where FSC certified card is now used to secure the mug and confectionary inside the box.

However, the branded mug range still incorporates some plastic in its packaging, but this is compostable film, which is used for the windows.

Nestlé's latest announcement prompted me to have a browse along the supermarket aisles to see what other manufacturers are up to and it was great to see that competitor Cadbury's has also gone down the route of replacing plastic packaging with basket-shaped card.  But as last week's Guardian article claimed, there is still a lot of plastic rubbish still being distributed around the country, contributing to 3,000 tonnes that ends up in landfill.

Of course, despite the positive news from Nestlé, and the other fact that the company has incorporated a 30% reduction in packaging overall, that compostable window still niggles me. Such is the risk of sending such packaging to a Zero Waste geek.

I will happily separate that fillm and see how it breaks down under the auspices of the composter in my back garden, but what concerns me is how many other consumers will follow suit?  Will they notice and if so, will they be bothered? And of course not everyone has a home composter, for which this material is intended.

At least Nestlé includes clear instructions on what to do with the materials, so the lesson to us all is to keep a close eye on labelling, no matter what we buy.

If that is the lesson for us, the consumer, perhaps the lesson for Nestlé then, is to redesign its packaging even further to remove the need for compostable plastic, possibly shrinking the size of the windows in any product that currently needs such protection.

But I know I'm picking at bones here. Nestlé has taken a leading role within the industry by lightweighting its packaging and switching to recyclable materials and it's time that other manufacturers should follow suit.  And while they're at it, perhaps the industry can also come up with an alternative solution for that ubiquitous plastic film which either litters landfill or is poor carolific fodder for EfW.

Ouch, I think this waste-geek needs some chocolate.  

It's just a shame it's all gone.

Well that is the risk that comes with opening up the Munchies Easter egg box to assess the packaging.

And with all this talk of chocolate, I'm now regretting donating the accompanying Kit Kat and Yorkie boxes to our school's Easter Egg Bingo.

A rubbish hack to help sort out your waste

Amongst many things, the Dispatches documentary on Monday demonstrated how confused people still are over which packaging can be recycled in their local bins.

Packaging information, especially in relation to plastics, is still inconsistent and even though the on-pack labelling is getting better, for many the uncertainty of what can be recycled locally still pervades like a bad smell.

So if you're one of the hundreds of thousands who are still confused, here are my top tips.


1. Get the latest information from your council

Before you do ANYTHING ELSE, yes,  even embarking on reading the rest of this post, get on the blower to your local council, and ask the recycling officers EXACTLY what you should put in your bins. I know it sounds obvious, but if you've been pondering how complicated it all is, this really is the best place to start.


Council information generally describes recyclables by product type and you'll find local authorities mainly fall into two categories; those where you can recycle most types of plastic packaging (and will include yoghurt pots, margarine tubs and fruit punnets) or those that can't, thus limiting your plastics collection to simply bottles (including drinks bottles, detergent bottles, milk containers & toileteries).

If the information isn't clear.  Then ask questions so that you are clear on what can\can't be put in your local bins.

Another excellent source at your disposal (please excuse the pun), is the Recycle Now website.  You just pop in your postcode and Bob's your uncle, as the system will return the results of what can be recycled at your kerbside, as well as Bring Banks and Household Waste Recycling Centres.

Once you are confident about your council's rules, you will become less reliant on packaging labelling and hopefully less frustrated.

After all, if you can't recycle a plastic fruit punnet through your local collection, you just can't recycle it regardless what  message the packaging information might tell you, so don't fall into the trap of getting hot and bothered.  Instead try and buy the product loose instead.




2. Find out what the recycling labels really mean.

Even though your local recycling officer is the best source to use, the new on-pack recycling labels can offer some extra help, and that's mainly to raise awareness of the materials used and the likelihood that they can be recycled.

Again, the best place to find out about the labelling guidelines is at the Recycle Now website.  Remember, the labelling advice should be followed as a call to action, prompting you to check with your local authority (coming back to point 1) as opposed to a definitive guide in itself.

Once you are familiar with your local rules, even if the packaging doesn't have the correct up-to-date information printed on it you'll be more confident about what you should do.  For example, whilst shopping in a supermarket the other day, the own-brand bread packaging showed that it couldn't be recycled, despite the fact that a new in-store collection had been introduced only a month or so earlier, which actually collects packaging film such as bread bags and toilet-roll wrappers.



3. Avoiding packaging that can't be recycled.

With all the controversy surrounding recycling, with its complications, targets and whether it is sorted properly in the first place, it is very easy to lose sight of what we as consumers actually can do to reduce our waste contribution. 

We might not feel as though we have much power, but actually we do...lots!   There are many small changes that we can make, which can have a huge impact if they are applied across the nation.  I'd hoped to include some of these this week on Woman's Hour, but we simply ran out of time.  This list is not exhaustive by any means, and should really be considered as a starter for ten....

• Avoid packaging: Buy loose wherever possible, and support independent stores such as Unpackaged, which actively promotes that you use your own containers.

• Switch packaging: If there isn't an unpackaged option, switch products you can't recycle for those that you can. For example one particular major toothpaste brand comes in small thin plastic bottles, made from the same plastic as fizzy drinks bottles and can be recycled widely.

• Choose reusable: You can also reduce your packaging by switching from disposable products to reusable ones and prevent other waste too.  Jackie, who was featured in the Dispatches programme, took my advice about ditching floor wipes and bought a reusable mop.  This will save her loads of cash as well as reducing the amount of rubbish thrown away.  If you're an avid baby wipe user, try using soft washable cloths instead.

• Upcycle: If you can't recycle the packaging or avoid it completely, try upcycling it instead and raise some cash for your favourite charity.  Terracycle offers an upcycling service for packaging from brands that include Johnson's baby wipes, Ella's smoothies, Kenco coffee refills and Aquafresh toothpaste tubes and toothbrushes.  It's a great scheme for schools and local community groups.  The products are turned into new things that are sold on the Terracycle website.

• Split It: If you live in one of the areas that doesn't recycle plastic yoghurt pots, check your supermarket shelves for products that use less plastic.  There are pots on the market that now have a thinner plastic liner and a tear-off cardboard outer (just like the one in the photo).  These can be separated, with the cardboard being recycled and less plastic actually going to waste.   More packaging will move in this direction, especially thanks to innovations such as Split-it, so keep an eye out on the shelves for products that can help you reduce waste.

• DIY: That's right, do it yourself! If you're hacked off with not being able to recycle your ready-meal trays, see if you can save money and waste by making it yourself.  Or if you've got a great friend who can really cook, and I mean really cook, invite yourself around and have a great night out instead of worrying about what you're going to do with the dirty plastic tray and ikky film. Then invite them over next week for some beans on toast!

These few ideas are just touching the surface, but I hope it at leasts provides some food for thought.  I am sure you'll have loads more suggestions to add to this, which suit your lifestyle better.  And if you want more inspiration, then check out The Rubbish Diet Challenge, which you can read online for free.

Of course, all I've covered here is just packaging waste.  Food waste is much more of a significant issue.  If you're interested in tackling that, watch this space as I'll be back soon with more tips on what you can do at home.

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If you missed the Dispatches "Britain's Rubbish" documentary on Monday, it is still available for the next 27 days at 4OD. It's packed with footage about fly-tipping, plastics, recycling systems and politicians arguing their case as well as the story of how Jackie, a mum from Manchester reduced her family's rubbish from 13kg a week to 5kg.  I know I'm biased, but for me, that's the best bit.  (Just in case you're looking out for it, my appearance is at 15 minutes and 28 minutes into the programme).

If you want to catch up on the Woman's Hour broadcast this week featuring Bob Gordon, Head of Environment for the British Retail Consortium and Liz Goodwin, Chief Executive of WRAP, you can 'listen again' via the BBC Woman's Hour webpage.  Just look for the chapter on Zero Waste.

Me being serious on TV: Dispatches, Britain's Rubbish, C4 8pm

Morland Sanders, investigates Britain's rubbish for C4 Dispatches

I recently did some filming for the Dispatches documentary that's being broadcast tonight. It's called "Britain's Rubbish" and will be aired at 8pm on Channel 4.

When I was asked to contribute, a huge part of me wanted to batten down the hatches, draw the curtains and say "Thanks but no thanks". I normally stay away from the heavy stuff and regular readers will know I don't normally campaign against issues, but instead promote ideas that help empower householders to reduce waste, even if it's just by a small amount.

But as I was about to say "No thank you" to the documentary makers, my thoughts turned back to why I keep raising awareness of recycling and waste reduction. It's because it really is such a serious issue, despite my own natural tendency towards lightening the mood. And I am still as passionate about getting people to talk about their rubbish as I've ever been. Furthermore I'm a constant troubleshooter, who loves sharing positive information that I've gathered, even if it has turned this average householder into a bit of a waste geek. So, as I gave my reply I found myself changing my mind and saying "yes".

I knew the documentary could offer another avenue to raise awareness of all the advances that have taken place in recent years, including the fantastic On-Pack Recycling Labelling standard that helps shoppers better understand whether an item can be recycled. There's also the news how popular brands have made steady inroads into "lightweighting" packaging, designing out wasteful components as well introducing a greater percentage of recycled materials into their products. Such developments should make it far easier for shoppers to dramatically reduce their waste.

However, it soon became clear during filming that whilst being able to demonstrate some of the aforementioned positive points, the experience actually revealed that we are still a long way off from the ideal of a totally transparent system that consumers can easily rely on.

Participating in the documentary gave me the first opportunity in ages to examine a wide range of packaging and I was shocked at that no matter what strides have been made in the last couple of years, labelling across products is still highly inconsistent, with many lines not giving any clear instructions. There were plenty of examples where the text was too small to read easily or simply had outdated advice. Where some products would state that the packaging was recyclable (where facilities exist), other products packaged in the same material stated that it could not yet be recycled. 

Despite well thought-out labelling standards, design guidelines developed by the British Retail Consortium and WRAP (Waste and Resources Action Programme) and strong engagement campaigns to get these adopted by retailers and brands, it has become clear that much of the grocery sector is still lagging behind the need to hurry change. Coupled with this are many examples of overpackaged products that have are still being introduced as new lines.

As a shopper, consumer, householder and waste geek, this is far more than just frustrating. It is a major concern that clear consumer advice is not coming at the speed that is needed and that if the government is serious about its Zero Waste goals and waste prevention strategy, change in the manufacturing sector needs to be implemented faster than is currently tolerated, whether by government or by industry itself.

And the same could be said for the processing of mixed plastics packaging. It's seems very much a futile exercise to invest in labelling if recycling facilities aren't widespread.  It is very encouraging to see commercial plants for mixed plastics being implemented by Biffa and new developments in sorting technologies that are starting to be rolled out by Veolia, but the UK needs deeper investment to make more plants available at a faster speed with flexible contracts that enable disposal authorities to use them.

As things stand, it is increasingly difficult for busy households to shrink their packaging waste when so many local authorities are still unable to recycle common items such as yoghurt pots, margarine tubs, meat trays, ready meal trays, fruit punnets and the cake tubs, the latter of which are becoming an increasingly ubiquitous item in the confectionary aisle. I often argue that it's the consumer's choice to buy these products and I agree that many could chose to vote with their wallets and make alternative choices. However, not everyone has the impetus, the awareness, the time, motivation, access to choice or even the money to tackle their household waste in such way, and we shouldn't be expect it to ultimately be our responsibility either.

So whose responsibility is it to tackle the UK's waste problem?  Naturally we need to start with the brands and the manufacturers. After all, that's where our rubbish actually starts, during the design and manufacturing process. However it only then becomes rubbish if waste operators and local authorities can't collect it because the facilities aren't in place or they don't have markets onto which it can be sold on. However demand is changing and I've spoken to a variety of manufacturers, ranging from bottling plants to recycled plastic tile-makers who want to buy more recycled plastic from the UK.   So it's their responsibility too, to find sustainable solutions and a steady bank of customers. But then there's government, which has the power to legislate, to set much tougher targets, show greater leadership and make better investment to kickstart zero waste economies.

But it's all too easy to fall into the blame culture, which we often witness when one sector has a foodfight with the other.  It's time to move forward from that and whilst the big boys battle it out, I believe that consumers can have a key role to play too in reducing our residual packaging waste and food waste where possible. Whether that means taking a small amount of time to clear up any ambiguities over local recycling advice, switching from disposable to reusable products, boycotting overpackaged products, composting,  following great campaigns such as Love Food Hate Waste, Recycle Week or Zero Waste Week, or even asking for better recycling facilities in local neighbourhoods, it means we can take more control over our bins. And if you're unclear on the packaging guidelines tell your supermarket that you'll leave it all with them, asking that they get back to you.

The waste problem won't go away until we all start working together.  Waste reduction won't be sorted without the help of us, the consumer, even if we are mostly beholden to what's for sale in the shops. Against the background need to preserve our material resources and save energy, as a society, it starts by individuals taking more interest and being more aware of some small changes that could make a big difference and the wider consequences of what happens to the stuff that we chuck in our bins.

The documentary will be aired tonight and I'll be happy to follow up on any issues raised, as soon as I can.   However, I'm away for much of this week, including joining a discussion panel in London for tomorrow's Woman's Hour (BBC Radio 4, 10-11am)

So in the meantime, if you're a householder who is interested in how you can battle the elements of your rubbish bin and reduce the waste that goes in there, www.recyclenow.com and www.lovefoodhateswaste.com are great places to start, as is the fantastic website www.myzerowaste.com.  Of course you can also ring your local council for advice and if you're the chatty type, talk to friends and neighbours about how they reduce their rubbish.  You'll never know what local tips you'll find out.

But remember, don't feel guilty about what you can't do, just feel relieved about what you can!

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Many thanks go to the production team at Blakeway for inviting me to add my small contribution and also to Jackie and her family who were brave enough to let us go through their rubbish on camera.  I don't know which of my contributions will be featured but I'm looking forward to watching what else was unearthed during the wider filming.  More information about tonight's programe is shown below:

Dispatches: Britain's Rubbish, Channel 4 10 October 2011, 8pm

Dispatches lifts the lid on Britain's bins and asks what the plan is to tackle the country's growing rubbish problem.

Reporter Morland Sanders travels the UK in the wake of the government's Waste Policy Review to find out about bin collections, litter, excessive packaging and Britons' secret bin habits.  He finds householders angry about their bins not being collected every week and fly-tipping setting resident against resident.

He asks whether we can do more to help reduce the rubbish problem ourselves and sets a family the challenge of living without a bin for a fortnight. Can they really recycle everything?

On the high street, he questions whether we are simply sold too much packaging with the things we buy, making us throw far too much away, and sifts through litter to see who should be doing more to keep Britain tidy.

He also talks to the people who collect, sort and recycle our waste and discovers what happens to our paper and plastics once they are collected. Does profit win out over green considerations?

And he investigates whether the waste companies are really solving our rubbish problem.

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Decluttering: A space to eat

You won't believe it but what you're witnessing at this very point in time is a rare occurrence.

No, I don't mean the messy table! Oh No! The rare occurrence is that for once I am indeed speechless!

And as I write, I am experiencing nervous bouts of laughter and moments of shame as I introduce the state of my dining room to a whole bunch of strangers on the Internet, including online friends, recycling officers and academics from all across the world. Revealing this photo feels worse than showing how much rubbish we used to throw away. The only thing I find reassuring is that I might show at least one person that there is a glimmer of hope.

I took the photograph shown above last weekend before we started to declutter, but I have to be honest and say the dining room hasn't always looked like this.

Before Christmas, it looked like this:




Haha, I bet you didn't expect to see that did you?! Talk about an immovable force, but I promise I did at least tidy up before my sister and her family arrived for Christmas.

But my nervous laughter is now reaching decibels of immense proportions, especially as not even my best friend gets to see the house in such a condition. I make sure I shut the dining room door before I open the front door to her and all other visitors. So if she's reading this blog she'll soon get the shock of her life. And she'll now know why I haven't invited her and her husband - or indeed anyone else - to dinner for a long-long time.

People may think I'm being anti-social, but the truth is I've been too embarrassed to admit that since writing this blog I've been far too busy to keep on top of all domestic functions. However, I reckon there are hundreds and thousands of houses just like this across the country, also suffering from too much stuff, too much to do and insufficient space and time to do it all in.

And the problem I've had with our dining room is that is is actually not just a dining room. It's also a hobby room, Little T's craftroom, a homework room, a filing room and a "temporary" storage room. It's also where we permanently store odds and ends like cables and replacement bulbs in various cupboards and drawers.


So it really is a room that has multiple functions and is constantly in use by a very busy multi-tasking but time-poor family, trying to juggle too many balls at once.

If this all sounds similar, you'll recognise the signs of the clutter magnet that takes effect.

For example you'll be going great guns in keeping a clear space. Then momentarily, you'll take your eye off the ball and put something down on a table. And that's your first mistake, because what follows is the law of attraction. Out of nowhere, everybody else adds "their thing" next to "your thing" and before you know it, you're all taking it in turns like a game of buckaroo by stealth as the free space gets taken over by a multitude of clutterbug sins.

And have you noticed that things appear that you've never even seen before, making you wonder whether your neighbours have heard the rumour and have sneaked in with their bits of crap too? Then if you're clearing out another room, like the kitchen for instance and have nowhere else to dump the stuff that you're collecting for a car boot sale, the dining room table is often the easiest place to put it all.

No wonder Mr A despairs and threatens to throw all sorts of stuff in the rubbish bin. A sight like this can easily drive someone to chuck it all away, which used to happen frequently before I started the Zero Waste challenge. But I can assure you that there is no-one who stresses about this more than me and I know I have to become more efficient and organised on the home front to regain more control and therefore greater mental freedom.

So, on my latest decluttering mission, the first thing I did was grab a HUGE box to create a designated spot for all the items that we are going to sell at the car boot sale in the spring. Immediately, this cleared half the amount of stuff off the dining table.



The next job was to simply tidy all the other things away into their proper homes, including the Christmas fabric that I'd bought to replace paper for wrapping family Christmas presents.



That was the easy bit!

However I think the dining room is probably going to need a lot more work than we've had time to dedicate so far, especially when sorting out the drawers full of cables and leads. We just need to work out which items are still needed and take the remainder to the Household Waste Recycling Centre for recycling with all the other Waste Electrical and Electronic Equipment (WEEE).

But in the meantime, our box of car booty is growing all the time and has expanded to include a plastic ugly bug, a redundant kitchen towel holder, a fabric bun holder, an over sized vodka bottle and several little ornaments. I've got a feeling that by the time I've finished, there will be a small number of old DVDs too as well as boxes of old beads that I've discovered in a cabinet drawer.

When I showed the photo of my dining room to Clare Baker of the ClutterClearing consultancy, she reassured me that I am nowhere near a clutterholic and that it would be easy to restore order. That was a real relief and it was simply a case of time and following the tips on her website to create categories for the items that we were decluttering.

With this in mind I also took the opportunity to sort the drawers of the Welsh dresser, separating things into stationery and craft items in one drawer, tableware linen in another and I've left the last drawer for personal mementos such as photos. Having done this will also be of benefit when I work on other rooms, as we now have a central storage point for transferring stuff.

I could go on, but I bet you can't wait to see the results of our efforts. I say "our" because it was indeed a team effort by me and Mr A, who is naturally more organised in this area than me. So without further ado, here it is:

Our dining room in all its glory......



And now it's all clear, I can now enjoy some of my favourite things, such as this funky plastic flower that I made at the Aldeburgh Food Festival, accompanied by one of the gorgeous felt flowers from Henry & Jayne.





But my favourite decluttered view of all is of the vintage tea-set that I picked up last summer for just £15.




I have found it's worth taking time out to appreciate these objects while I've got a good view and recognise this moment as one of the key incentives for keeping space clutter-free in future. It's almost impossible to enjoy lovely things when they're surrounded by other distractions such as a multi-pack of chopped tomatoes and a set of ice-lolly moulds that have lost their lids.

So if you want to come around for dinner, we've now got somewhere to eat, drink and be merry.

Now talking of incentives, another useful tip I picked up from Clare Baker this week was to make sure I reward myself for the efforts I've made to free up my space. So seeing as it's a Friday evening, I think it's going to have to be a nice glass of wine.

Yep, it's time to dig out the Chablis. Well, it is a special occasion of course. Not only was it my second blogaversary yesterday, but at last I can now get to the other end of the table to reach the wine glasses to celebrate and properly thank you for all the lovely comments that you sent.

And if you're a blogger sorting out your own clutter and are showing off the results on your own blog, I've added a Mr Linky to this blogpost so you can link up your efforts too.

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Two years old today and Mr A has the last word on the matter.

1 week's rubbish, circa January 2008

It's been so busy of late, the fact that this blog is two years old today almost passed me by. So do excuse me for a moment while I grab a now defunct party blower to celebrate and give it a WhoopeyTootToot!

Yes indeed. Two years old. Whoop whoop. Toot toot!

Who'd have thought it, eh!

It's no secret that when I typed up my first blog post on 21st January 2008, I only intended to write about my run-up to St Edmundsbury's zero waste challenge and document the big week itself.

Just eight weeks, that's all.

At the time I had no idea what the heck I was doing or what I'd got myself into. But when I discovered the urgency of it all, I found I had less time to dedicate to blogging about other stuff or making money from things like this...

...because of a new-found determination to reduce the burden of this:


From designing beautiful tiaras to designing out stinky old waste, now that's what I would call a tale of chalk and cheese!

But I can certainly say that despite there being more money in tiaras than there is in blogging about bin bags, I really haven't looked back...

...except for last night, when I sat down with my husband, aka Mr A. And while we reminisced I decided to ask him what he really thought about my rubbish blog and our personal measures to reduce our family's waste. For new readers who aren't familiar with my husband's reputation, perhaps I should say now that he is rather masterful in the sport of filling bin bags with whatever crap that gets in his way.

"Just like that!"

So it's fair to say that he took some warming up on the issue and when I asked if the reputation I've given him on this blog was appropriate, he just smiled and said that it was for me to judge because all he did was "follow my draconian rules".

Now now Mr A. More enthusiasm please! I'm the gentle love-of-your-life not some haughty Miss Whiplash! Although this paragraph is beginning to make me sound like the latter.

So with a little more patience, this is what I managed to tease out of the man who's had to put up with my rubbish reducing antics for two whole years. This is what he really thinks about life in the Almost Average Household...

"I suppose it hasn't been that difficult to deal with the waste we create and it has made me think about what I buy. These days I hardly ever go shopping to the supermarket because I can't pick up anything without the thought police reminding me about packaging waste."

"And it's great to see how well things are working, whether it means me refusing new bags at the shops or seeing the success of home-composting."

Well so far so good! But with my hands almost over my ears, I thought I'd enquire about his key frustrations too....

"Well, I find it really annoying that things destined for the black bin are snaffled away and relocated to a corner of the house in a way that resembles a mini waste-transfer-station, and that they are then left to hang around on a long-term promise of being taken off to a charity shop".

Ouch! I suppose I really do need to get myself more organised.

"AND there are certain rules of the recycling industry that are hard to understand, e.g. why Weetabix wrappers end up in the black bin when other plastic film can be recycled at the Bury St Edmunds recycling centre."

I agree and well spotted. I'd forgotten about those - and indeed Weetabix will be getting back to me later to tell me what they're made of...........So is that all?

"No, there's having to put up with that plastic bag hanger on the wall, which I think is ugly and PLEASE don't get me started on having to wash up butter wrappers."

Oh dear, slightly going a bit pear-shaped there. Perhaps I have gone a step too far, but you've seen those bulging bags of plastic film that we had beforehand. So that bin has been a huge help.

But surely it's not all hassle on the domestic front?

"I have to admit the wooden toothbrushes were great and so are the washing balls that have replaced the constant need for laundry powder."

Phew, that's music to my ears and a surprise too. So anything else to say on the matter Mr A?

"Well all I can say is, who would have known that a blog could become a full-time occupation eh! And I would NEVER have guessed that family holidays would feature sightseeing visits to recycling centres!"

Now I could swear there was a smile when he mentioned the bit about the holidays. Could it be sarcasm? I suppose I'll ask him later.

But seriously, if it wasn't for the support of my husband, I could never have kept this blog going for so long. And he has had to put up with my determination in rescuing all sorts of things from the bin, such as old wooden toilet seats, unwanted slippers and cans of shaving foam. And the times I've stamped my foot crying "It's not rubbish it's a resource" is really nobody's business.

However, don't ever think that it's me who wears the trousers around here. Having given up tiara-making for writing about waste, I am now under very strict instructions to finally sort out my old bead-kit and I have also been told to buck up my ideas about rehoming my clutter too before it is too late.

So Mr A really does have the last word around this neck of the woods, honestly.

Well, that is until I remind him of the small matter, that since I took over the management of our waste, he's never had to put the rubbish bin out in all that time! Not once, in two whole years - it's me who's had to wheel it out, but then half-a-dozen times is hardly a hardship.

That's blimmin' good service is it not and surely it's worth the odd hassle? I ask him and he most definitely agrees.

So all's well that ends well and here's a toast to many more rubbish reducing adventures to come. Thank you to everyone who has been following the blog, to old friends and new. Even if you feel that the rest of your household isn't quite on your wavelength, I hope this reassures you that they can come round in time.

So to celebrate, I'm turning my attention back to decluttering. If you can, please come back tomorrow to see how I've got on!

What's that Mr A...? I'd better take it all off to the charity shop before you get back from work, or you might just chuck it in the bin?

Oh...dear!

At least you get to see what I'm up against! Actually, I'm saving it up for a boot sale!

Well there's no time for arguing about it now - I've got to get on and it's time for a sing-song as I go.

"Happy birthday dear blog, Happy birthday dear blog, Happy birthday dear blo-og, Happy birthday dear blog!"

Hoorah.

WhoopeyTootToot!

Whoop whoop. Toot toot!

Oh and I nearly forgot....here's a photo of our latest week's rubbish, all dressed for the occasion.



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